EMPOWERING WOMEN ENTREPRENEURS ACROSS INDIA

EMPOWERING WOMEN ENTREPRENEURS ACROSS INDIA (E-COMMERCE ZONE)

The era of globalization brought several changes, the most noticeable of which was the shift in women’s status. Women entrepreneurs are drawn to the business by a combination of forces that drive them to work independently and stand on their own two feet. Every great female entrepreneur has overcome numerous obstacles and challenges during her life. Today, a great number of women sellers use e-commerce platforms to sell in a variety of industries, including healthcare, home furnishings, jewellery, handicrafts, and fashion garments, among others. This is giving a boost to the e-commerce industry and most prominently the empowerment of women is being carried on in India.

E-COMMERCE AND ITS REVOLUTIONARY NATURE FOR WOMEN

E-commerce is one such industry that is bringing the world closer together by facilitating the meeting of buyers and sellers. Because of its flexibility and technology, women entrepreneurs can run their businesses fully online. It has opened up new doors of opportunity for women entrepreneurs by assisting them in exponentially growing their businesses by tapping into worldwide markets. Women have gained a wonderful sense of financial independence as well as creative fulfilment because of the E-commerce boom. Women gain from E-commerce since it allows them to work from home, where they are safe and don’t have to worry about family restrictions. They can even work part-time during their pregnancy.

EMPOWERING WOMEN’S ENTREPRENEURSHIP IN THE CHANGING WORLD OF E-COMMERCE 

Today, a considerable number of women sellers use e-commerce platforms to sell in a variety of industries, including health care, home furnishings, jewellery, handicrafts, and fashion garments. The simplicity of working from home, worldwide accessibility, and financial freedom that comes with it are the key reasons for the growth of the internet marketplace as a favourable platform for women entrepreneurs. In India, women in business are a relatively new phenomenon. Women entrepreneurs are motivated to start businesses by a combination of forces that urge them to work independently and stand on their own two feet. The desire to make independent decisions about their lives and careers is the driving force behind this desire. Women who are burdened with household chores and domestic responsibilities desire freedom.

Women entrepreneurs choose a job as a challenge and an urge to try something new as a result of these characteristics. The position of women has evolved over the last three decades as a result of the industrial revolution, technological revolution, and increased awareness. Women are increasingly participating in economic activity. When women engage in various entrepreneurial activities, they frequently confront a lack of finance and a slew of other challenges in establishing and growing their businesses.

In her real character, every Indian homemaker is an entrepreneur. Their function as house managers is comparable to the fundamental management practices utilized in the small business industry. Women nowadays market their artistic work through several e-commerce sectors. The ease of working from home, worldwide accessibility, and the empowerment that comes with financial independence are the key reasons for the internet marketplace’s rise as a suitable platform for women entrepreneurs.

CONCLUSION

Leading woman players have entered the Indian industry to boost growth and encourage the development of e-commerce platforms as e-commerce continues to rise globally. By establishing a virtual workplace and a digital lifestyle, the increasing prevalence of the internet and use of social media is also playing an important part in promoting their business by lowering obstacles to work across borders and creating flexibility around their schedule. As a result, the niche company culture is propelling e-commerce forward along with the empowerment of women.